Paid Traffic | Digital Lab

Paid Traffic

Platforms and Channels

Our broad vision of the sector plus our deep knowledge in Google Ads and Facebook Ads allows us to highlight the advantages of each platform and determine the degree of relevance they have for the business.

Metrics and Objectives

We create, monitor, and evaluate campaigns with the greatest transparency. We identify the different objectives and the most important metrics to judge the effectiveness of each iteration.

Google Ads

We help you create a Google Ads account, identify key words, prepare ads and launch search campaigns. We then measure by integrating Tag Manager and Analytics to then perform optimizations.

Facebook Business Manager

We help you understand the differences between advertising on Facebook and Instagram with the advantages of each channel. It all starts with a Facebook Ad Manager account, linking a Fanpage and Instagram profile. We define your objectives; segmentation options; ad formats; to then apply optimization techniques that results in better RIOs.

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